Free validates. Pro focuses. Agency scales. All three support self-serve purchase — no contact-led sales path.
Use one public audit to decide whether the domain deserves follow-through.
This layer is not about feature count. It gives you a credible first decision point.
Turn a single report into a private, revisitable operating object.
Pro becomes the natural next step once you know which domains keep coming back.
Bring multiple clients or domains into one self-serve operating cadence.
Agency is self-serve too, which better fits an operator-first product with minimal manual sales work.
Run the free audit first. The report will help you decide whether the domain deserves Free, Pro, or Agency follow-through.